Ropes & Gray is a preeminent, global law firm. The firm has been ranked in the top-three on The American Lawyer's prestigious "A-List" for seven years and is ranked #1 on Law.com International's "A-List" in the U.K. - rankings that honor the "Best of the Best" firms.
The firm has approximately 2,500 lawyers and professionals serving clients in major centers of business, finance, technology, and government in Boston, Chicago, Dublin, Hong Kong, London, Los Angeles, New York, San Francisco, Seoul, Shanghai, Silicon Valley, Singapore, Tokyo and Washington, D.C.
The firm has consistently been recognized for its leading practices in many areas, including asset management, private equity, M&A, finance, real estate, tax, antitrust, life sciences, health care, intellectual property, litigation & enforcement, privacy & cybersecurity, and business restructuring.
Ropes & Gray is an equal opportunity employer.
The Senior Manager of Customer Relationship Marketing (CRM) will be an accomplished change leader with deep knowledge and experience engaging stakeholders across global offices on enterprise CRM evolution and adoption. The ideal candidate will be an expert on the CRM landscape, including comprehensive knowledge of the various platforms available in the legal industry, best practices, benchmarks and strategy for tracking and increasing client engagement. This position has overall responsibility for the firm’s CRM database (InterAction), including establishing overall strategy for CRM, integrating with other firm systems, and delivering continuous improvement of the system and functionality to support changing business needs.
The Senior Manager of CRM and their team will work closely with others to plan, manage, and deliver targeted multi-channel CRM marketing projects. This position will require a mix of strategic planning, critical thinking, and the ability to execute and assess the performance of CRM-related projects.
This role serves as the department's program manager and liaison to other departments—including, but not exclusively—Client Development, Practice Development, Information Services—for technology-intensive CRM marketing projects. In addition, this position partners with peers in a variety of departments who have responsibility for databases in their specific departments, such as HRIS, Knowledge Management, IS/Applications, to ensure that projects represent both the appropriate strategic focus and the necessary practical business functionality using CRM information.
The senior manager will work with other Marketing Communications leaders to oversee and manage third-party content distributions. This position is skilled at synthesizing information to draw conclusions and provide actionable recommendations on ways to improve distribution and readership.
Ropes & Gray is proud to offer a comprehensive Total Rewards package to our business support team members. The firm also offers comprehensive health and well-being benefits, personal and professional development, career growth opportunities and a collegial and supportive culture. The anticipated pay range for this role is $133,500-$201,000 in Boston and $140,000-$211,000 in NY, which represents our good faith and reasonable estimate of the starting salary range at the time of posting. In addition, this role is eligible for a discretionary bonus based on performance. The actual offered rate for this position will be determined based on job-related, non-discriminatory factors, including qualifications and experience, geographic location, education, external market data and consideration of internal equity.
This position requires hybrid on-site presence as an essential function of the role. Consistent and predictable on-site presence is required for ongoing business continuity, professional development and effective collaboration with colleagues and management.
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